TapThat qualified as finalists for the WIMA NFC 2012 competition in Monaco for Best Innovative Solution. There were 67 entries from 22 countries and only 9 teams are invited to demo in Monaco. We honored to be invited and we hope to at least make the judges laugh, if not win!
Congratulations to the other teams that qualified!
Just in case you were curious what we wrote to qualify as finalists, here is the original entry:
Commercial viability: For example, how viable and complete is the business case study/model of the solution? Is the solution feasible, practical and competitive? How mature is the solution? Is there a market for the solution, and if so how great is the need for the solution?
TapThat is the 1st Android app to integrate NFC into gameplay creating a new genre of head to head and turn-based gaming. Our customers are males ages 21-35 who want to show off their hardware by playing in public places like bars, clubs, and social events.
When it comes down to it, NFC is a very physically social feature on mobile devices compared to other features like the camera or browser. When two NFC enabled phones touch they exchange information, we equated it to coitus. So we developed an app that can do just that.
So far, Google Wallet has been the face of NFC, but contactless payment is a very personal interaction and away from prying eyes, making NFC a hidden feature on the mobile platform. TapThat is trying to change that image by making NFC a more social feature.
Innovation: For example, is the solution unique, creative, but still plausible? Does the solution introduce a new market/industry to NFC technology? Are there similar solutions in the marketplace today, or does the solution introduce a new market strategy?
See for yourself: https://market.android.com/details?id=com.tapthat
TapThat just won 1st prize at Isobar Create 32 NFC Hackathon @ APPNATION III in SF. We built the app in <32 hrs, some of the judges were:
- Samir Agarwal, Head of MeeGo, Nokia
- Paula Berger, Consultant, NFC World & former Executive Director of the NFC Forum
- Jason Johnson, Managing Dir., Founders Den
- Michael Nicholas, CSO, Isobar
- Nick Pelly, NFC Technical Lead, Google
Mr. Agarwal said, “I can safely tell you that just about all the judges found your app to be the most unique - something none of us had seen before. We have done many peer to peer apps but this was just unique… we did think the novelty factor was such that you might be the one to make the first million dollars with this app!”
We launched TapThat @ the beginning of 2012. We have yet to receive any considerable traction from the public, but with the pending adoption of NFC; we predict that TapThat will become the “must have” app for all NFC phones. We continue to innovate by building NFC based games that capture a wider demographic audience. Our measure of success will be when I go to a public place and see 2 strangers repeatedly tapping their phones with smiles on their faces. Outside of app sales, we are pitching to condom brands to prompt users to wear a condom before engaging their partner in the app.
We have found that TapThat is a great conversation starter; it is being demoed at public venues with great feedback and it not only raises awareness of NFC games, but the entire NFC ecosystem.
User Experience: For example, how easy to use, well-thought out, user-friendly, intuitive to a new user is the solution? Does it reduce or make errors less likely? Does the solution have compelling reasons for a user to use it?
TapThat is very easy to use and does not require a backend, but we going to incorporate one to enhance the gameplay by keeping track of who’ve you have impregnated with the app by generating family trees on the user’s Facebook profile to prevent piracy of our app as well as create awareness of TapThat to the general public. Users can make errors, but it’s part of the game by trying to create a good connection with their partner to reach climax. We have found that users that are good with TapThat make better/faster contact with NFC POS terminals since it’s not just a quick tap, it takes a good second or two to initiate a transaction using Google Wallet. I’ll be the 1st person to admit our design could use a major overhaul, but the NFC features on the app are rock solid and bug free due to extensive testing.